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The Business of Successful Speaking: Proven Secrets to Becoming a Million Dollar Speaker

Are you an aspiring speaker who wants to make it in the business of professional speaking? Or you may be a seasoned speaker who wants to increase his income. In order to excel in this lucrative business, you need to create a solid foundation to success in the BUSINESS of speaking.

Talent is not enough!

Learn the business from the inside... from the combined know-how of a speaker and a speakers bureau! Find out the proven secrets that you need in order to succeed as a professional speaker. "I CAN DO THAT!" Have you ever seen professional speakers giving their presentations and thought, "I can do that!" Could you see yourself, sharing your knowledge and wisdom with huge audiences, finishing to a standing ovation? Did you wish you could be paid thousands of dollars for doing what you wouold love to do? Have you ever wanted to travel to exotic and beautiful places, stay in great hotels, and be paid to do it?

The Glamorous World of Speaking

Welcome to the world of professional speaking. In this world, speakers are paid great sums of money to simply give a speech. It all sounds so easy. One day, you simply wake up and say, "I am a speaker!" However, then you must then ask yourself, "How do I create and build a professional speaking business?" And, "Who knows about me and is willing to pay me to speak to an audience?" In order to help you, we have created a great resource. It will answer all your questions on what it takes to be a professional speaker.

From Inside the Business

You need to learn is the business side of the speaking profession. The authors, Andrea Gold and Gary Yamamoto, have owned and operated Gold Stars Speakers Bureau® since 1989. Since then, they have booked thousands of professional speakers for a cumulative total of tens of millions of dollars. They are members of both the National Speakers Association and the International Group of Agencies and Bureaus. They know the speaking business! More than that, they know what decision makers and meeting planners are looking for. Andrea and her staff have listened to and responded to their needs for more than two decades. They know what decision makers and meeting planners are looking for in a speaker. They have heard the meeting planners desires, needs, fears, frustrations, complaints, anger, and praises. When they see the marketing material from speakers, they know whether it is going to sell or not.

Why Write This Book

Nearly every day, Andrea receives calls from people who want information on how to be a professional speaker. They want information such as: "What do people speaking on my topic charge for a keynote?" "What is the most popular topic so I can create a speech on that topic?" "Can you help me to become a professional speaker so we can make a lot of money together?" In the bureau business, time is very short. Andrea and Gary saw a tremendous need to help speakers who called with questions, but felt bad turning them away. They referred newer speakers to consultants, but speakers couldn't always afford the fee. Thus The Business of Successful Speaking, book was created for you. You will find answers to many questions, to help you launch your speaking career faster and on a solid foundation.

Talent is Not Enough!

In order to help you learn the business side of professional speaking, Andrea and Gary have written this book. Learn the combined know- how from a speaker and a speakers bureau! Find out the proven secrets in order to succeed as a professional speaker. By using this e-book, you will learn the ins and outs: • Partnering well with speakers bureaus • Jump-starting your speaking business • Discovering secrets to effectively market yourself • Getting the basics to do business right the first time • Access valuable forms and checklists Every new speaker needs an information packed reference book! We created one that is crammed full of tips and secrets and it will give you a great ideas for growing your business. Just using one of certain suggestions in the book can multiply your earnings many times over! By doing the business of speaking the smart way, you really can achieve that million dollar mark... and then some! So what's holding you up? Invest in yourself! This book is written in a concise style that quickly gives you the information you need in order to get your professional speaking career started! Now—not tomorrow or a month or a year from now. Read below for a sampling of the secrets and knowledge that you can apply today for long-lasting success!

What This Book Containes:

Chapter 1 – The Speaking Business Chapter 2 – What Makes You a Professional Speaker? Chapter 3 – The Business of Speaking Running your business as a business requires you to create plans  to help you succeed. Most beginning speakers have neither a  business plan nor a marketing plan. They are flying by the seat  of their pants and, kindly put, eventually end up falling on that  part of their pants. Additionally, this book is filled with ideas and  insights that will help you to avoid so many of the pitfalls that  have plagued speakers. You need to read Chapter 4.

Who should purchase this book

• Speakers • Authors • Consultants • Educators • Adventurers • Healthcar Professionals • Green Experts • Business Leaders and Managers • Customer Service Experts • Humorists • Professional Speakers who are constantly being  approached by new speakers. Become an affiliate and send  new speakers to our website.

IF YOU ARE AN AUTHOR AND WANT TO GET PAID

TO SELL  YOUR BOOKS, this is your solution.

You can start now on a  system to maximize your books and reach the audience you  wrote your book to reach. Buy now and take full advantage of  the purchase of the hardcover and e-book versions of this  system to sell your books! Chapter 4 – How the Economy Affects the Speaking Business You need smart positioning and marketing strategies. You will  find a wealth of business wisdom to help you to truly compete in  this market. You must better understand the how to best set up  your business and also understand the competition. The  following chapters will give you what you need to excel. Chapter 5 – The Speaker’s Office Chapter 6 – Types of Speakers Chapter 7 – Types of Presentations Chapter 8 – Accessories and Props Chapter 9 – Pricing Your Presentation This is one area that concerns not only beginning speakers, but  also experienced speakers. What should you charge for a  keynote presentation? What about a breakout session? Should  you discount for more than one speaking engagement and how  much should that be? What about international engagements?  What should you charge if they want to tape your presentations?  Should you charge if they want to have multiple, remote  broadcasts of your presentation? When should you raise your  fees and by how much? Then, after you have your fees  established, you need to be very good. We have the answers in  the following chapters. Chapter 10 – Practice and Free Speeches Chapter 11 – What a Meeting Planner Expects From a Speaker What is it that an event planner is looking for in a speaker? Over  the years, we have listened to event planners and decision  makers who told us what they liked and disliked in the speakers  they reviewed. We have gathered this information and placed it  in this chapter. You will know what you should put in your  promotional material and what you should leave out. Chapter 12 – Working with Speakers Bureaus This is a must-read if you want to work with speakers bureaus.  You will discover how they work and what to expect from them.  At the same time, you will find out what they expect from you.  We have included the topic headings in Chapter 12 to show you  what you need to know to approach and work with the people  who book speakers for a living. • Approaching the Bureau • Checking Out a Speakers Bureau • Marketing Material • Bureau Expectations • Your Demo Video • Your Business Operation • Be Consistent • Be Bureau Friendly • Repeat and Spinoff Business • Be Easy to Work With • Be Efficient • Holds and Releases • Travel Schedules • Meeting Demands • Educate Your Staff • Commission • After Your Presentation • When You Receive Leads • Payment from a Speakers Bureau • End Run Clients • Updating Your Website • One Final Thing Chapter 13 – How Speakers Bureaus Rate Speakers Chapter 14 – Sales and Marketing: Prospects and Clients Chapter 15 – Marketing to Speakers Bureaus Chapter 16 – Creating Effective Marketing Material Your marketing material is critical to your success, whether you  are approaching a speakers bureau or a prospect. You must have  the marketing material that will appeal to those who have seen  hundreds or even thousands of marketing material. There are so  many different marketing avenues you can take. Learn what is  critical and what is not. Chapter 17 – Important Factors to Consider When Accepting a  Booking Chapter 18 – Travel Arrangements Chapter 19 – Payments and Travel Expenses Chapter 20 – Your Booking Contract When you are booked, you should write your own contract. We  will tell you why you need to do this and why you should not use  the client's contract, if at all possible. We also discuss all the  necessary elements in a contract that we have learned during  our 25+ years in the business. Chapter 21 – Creating Products This is another source of income. As a speaker, you have a  wonderful resource to create a number of products from your  speech. This can be a lucrative income source. As a speaker, you  have an immediate source of customers, the audience when you  speak.

BENEFITS TO AUTHORS

Authors, we know what you are going through. We know how  much work and dedication went into creating your book. You  see, the authors have been in the book business for years. Gary  was president of a trade book publishing company. Andrea has  been marketing director of two publishing companies and also  the assistant to the president of a major catalog publishing  company. Here are a few of the benefits authors receive as a  speaker. • Make thousands in speaking fees. • Have more time in your life with family and friends. • Share your passion that made you write you book. • Help people – give them hope and entertain them. • Travel to resorts, all expenses paid, and enjoy yourself. • Meet the heads of corporation and trade associations. • Fulfillment of sharing your message. • Have audience members refer you to friends who could  hire you to speak or purchase your books. Chapter 22 – Check Lists It’s so simple to forget to being something when packing and  rushing off to a speaking engagement. We included a check list  in our book to minimize that possibility. Chapter 23 – Best Practices of Professional Speakers What have some of the best speakers on the planet found during their years of speaking. We asked these professionals what they  would like to share with you that will help your career. You will  find some great gems. We feel that what they shared is PRICELESS! Chapter 24 – The Speaker’s Life Here we pull it all together. We show you how the elements  (from marketing to booking to speaking), discussed in the  previous chapters, should be used to create your speaking  business. We create a day in your life, showing you what a  speaker does. Chapter 25 – Summary

ADDITIONAL SUPPLEMENTS

Glossary Supplement A – National Speakers Association and Chapters Do yourself a favor. If you really want to accelerate your career  by associating with professional speakers, join the National  Speakers Association. Supplement B – Marketing Checklist Put into action some of these. Supplement C – Sample Contract Copy this as a guideline as you develop your own. Supplement D – Questionnaire Gather important information using this questionnaire. TO KNOW HOW TO CREATE A CONTRACT AND DEVELOP A  USEFUL QUESTIONNAIRE ARE ALSO PRICELESS! It also  shows you how to avoid leaving any money on the table and  prevent being taken advantage of. Supplement E – Customizer - Speech Use this detailed questionnaire to customize your presentations. Supplement F – Customizer - Training Plus, use this detailed questionnaire to customize your training  programs. Supplement G – Packing List Have you ever gone to give a speech and realized that you  forgot to bring something? Adapt this to your needs. Supplement H – Travel Expense Keep your travel expenses organized by using this chart. Supplement I – Speaker Evaluation Do you follow up with an evaluation of your presentation? Gather  testimonials and speaking leads. Supplement J – Proposal – Get Along – Conflict Refer to this sample proposal as a guideline to help communicate  your value, sell additional useful programs, and to pinpoint the  needs of your clients. Are you on track to move your speaking career into gear? The Business of Successful Speaking gives you a solid  foundation for building your profitable and rewarding speaking  business. Order it and make your speaking dream a reality now! P.S. A must have for every aspiring or newer speaker! Open your  eyes to the fantastic opportunities and possibilities! Do not let another day pass and lose your dream of becoming a  successful, future, million-dollar, professional speaker. When you purchase The Business of Successful Speaking, you will have a tremendous amount of information to work with. When you finish reading the book, it may be difficult to decide  where to begin. There are so many different areas you can work  with to improve your speaking career. To help speakers to  systematically improve their business, we have a workbook that  will help you to systematically work on specific areas of your  business and obtain the results you desire. To get the best and  quickest results, we recommend you get both book and  workbook which is available at an even larger discount. Get it now! The Business of Successful Speaking: Proven Secrets to Becoming a Million Dollar Speaker Hardcover (USA only): $29.95 + S&H..... Workbook (USA only): $24.95 + S&H..... GET BOTH (USA only): $39.90 + S&H.....       Save $10.00 Book (PDF version): $24.95................... Workbook (PDF version): $19.95............ GET Both (PDF version):37.00...............       Save $9.70 Book (Kindle version): $9.99 available on Amazon For Authors: Discover how to increase       your sales during a speech..............

TESTIMONIALS (limited list):

"This is the most detailed, up-to-date text book for beginning or seasoned professional speakers. Everything I’ve learned the hard way over 30+ years of being in the business is in one easy to use document. If only I would have had this when I started out!"   Mike McKinley, CSP, CPAE   2008 Cavett Winner and NSA Past President "Many speakers have wonderful platform skills, fantastic content and absolutely no marketing savvy. This book can help great speakers become well-known speakers! "The Business of Speaking should be required reading for anyone entering the speaking business! Your fantastic message and wonderful delivery really don’t matter, if not one is listening. The Business of Speaking will help ensure that you have an audience."   Marshall Goldsmith   Thought Leader   Author: What Got You Here Won't Get You There "Andrea and Gary truly understand that success as a professional speaker has less to do with your ability to give a great speech. They have outlined the path to help you focus your business, intensify your selling efforts and to run your speaking business as a business. I wish this book had been available when I began my professional speaking career in 1982! It would have saved me thousands of dollars and years of trial and error."   Jim Pancero, CSP, CPAE Professional speaker, consultant & trainer for over 27 years. "I have said this for years: ‘The job is not doing the speech, it is getting the speech.’ Andrea Gold teaches you how to get the speech, as well as how to run your speaking business. Throughout this book she reveals secret after secret on how to get into the business and be successful as a professional speaker. Where was this book when I was first getting started?"   Shep Hyken, CSP, CPAE   Author: The Cult of the Customer "On a scale of 0-10 the book, The Business of Successful Speaking, is an 11. Whether you are a new speaker or a veteran this book is guaranteed to provide you with the tools to take your career to the next level. It's a "must have" book for your library and contains everything you wanted to know about the speaking profession but were afraid to ask.   Barry Wishner   Professional Speaker and Author "Wow! I will champion this book to anyone and everyone I meet who wants to be a speaker or trainer! This is the definitive A to Z guide to everything a new speaker (and veteran for that matter) needs to know to build and sustain a successful speaking career. My only complaint is that it's way too cheap!"   Ross Shafer   Author: Nobody Moved Your Cheese