Copyright © 2015 Dynamic Pathways, Inc,
Pparent company of Gold Stars Speakers Bureau®
How to Book a Speaker:
A Decision Makers Guide
Booking a Speaker
In the over 25 years we have been booking
speakers, we have met meeting planners and
decision makers who are experts and those who
are doing it for the first time with no prior
knowledge. For the novice who may have been
asked to find a speaker, this book will prove to
be invaluable. Even for the expert who has been
booking speakers for years, this book has
insights you may find valuable.
Know What or Who You Want
We have worked with meeting planners who did
not even know their budget or the speaking
topic they were interested in. At the other
extreme, we have had meeting planners who
simply call to say they wanted this John Doe or
this Jane Doe!
Of course, we have worked with meeting
planners who had said that they have no idea
what they want. Their only criteria was, I’ll
know who I want when I see it.
What’s Your Budget
Here is where there is so much confusion. Some
meeting planners are very clear. They say that
they have a budget range of $7,000 to $10,000.
Others will say that they have an unlimited
budget. Whenever we hear this, we are
cautious. Too often we offer people with higher
fees and they turn them down. When they
finally book a speaker, it could be at a very low
amount.
Of course the opposite is also true. When a
planner says they have a budget of $7,500, and
then requrest and book a speaker with a fee of
$30,000.
This book will help you so that you don’t waste
your time wading through a lot of different ideas
and proposals. When you are clear what you
need, a speakers bureau will be albe to offer
suggestions that will save you time and
frustration.
Too Many Requirements
While there are those who have no
idea who they want, there have
been those who have specific
requests. We are reminded of the
meeting planner who said the
following were not negotiable:
•
must not be a woman
•
Must not be short
•
Must not wear glasses
•
Must not be bald
•
Must not be overweight
How to Book a Speaker: A Decision Maker’s
Guide provides you with checklists and forms
you can use to outline all the information you
need to book a speaker. It will make a speakers
bureau’s job easier and help them to find the
perfect speaker for your group.
Speakers Find This book Helpful
If you are a new speaker, you will find this guide
useful. You will know what the people who book
speakers are looking for. You will see the
questions they or the speakers bureau will ask
you in order to see if you are perfect fit for their
meeting.
What’s the Cost!
How to Book a Speaker: A Decision Maker’s
Guide
Paperback (USA only): $9 + S&H..........